Natstone Shines at MARMOMAC 2023: A Showcase of Stone Innovation

NATSTONE AT MARMOMAC 2023
A Showcase of Stone Innovation

Natstone’s presence at the 2023 edition of MARMOMAC was an unparalleled success and made a significant contribution to answering the question:

WHAT IS POSSIBLE TO DESIGN WITH STONE MATERIALS AND HOW CAN THEY BE USED TO DEVELOP ARCHITECTURAL, DECORATIVE, AND INTERIOR DESIGN SOLUTIONS?

This question and its potential answers were the central themes of “A Matter of Stone“, the new pavilion curated by Elle Decor Italia for Marmomac. Here, the most significant innovations, creative projects, and cutting-edge solutions were showcased, ranging from small objects to interior spaces. Natstone was invited to represent Portugal and introduced a creative booth inspired by the daily lives of architects and designers, showcasing some of our innovations and trends developed by the innovation and development department.

The centerpiece was a statue inspired by the mythological figure of Aphrodite, the Greek goddess symbolizing love, beauty, and sexuality. Designed by Natstone’s architect, Diogo Malanho, and a Cube using the latest techniques such as parametric design and technology like waterjet and thin layers of NAP and Marble stone. The result was a magnificent statue that, despite its grandeur, is both lightweight and easy to assemble and disassemble. The statue stood atop a cube created to honor Natstone’s founders, featuring the latest stone application innovation—a translucent marble that magically illuminated the busts of the three founders.

Visitors to the booth were captivated by Aphrodite and marveled at Natstone’s ability to set new trends in the world of stone, whether through innovative finishes or large-scale production with cutting-edge technology. Our booth’s wall illustrations showcased the possibilities of natural stone, from 3D facades to flooring and interiors. Thanks to an interactive diagram designed by Nuno Eusébio, visitors could easily explore our various solutions for projects involving natural stone.

Visitors also had the opportunity to experience the latest trends using QR code scans and augmented reality. They could visualize how Natstone products could be applied in real-time at their chosen location via their mobile devices.

Guided by our sales representatives, who provided personalized assistance, attendees were informed about the characteristics of both national and international stone, as well as new finishes developed by Natstone for architectural and interior projects.

The Portuguese representation at the “A Matter of Stone” pavilion was a resounding success, with many architects, interior designers, and international artists witnessing Natstone’s elevation of Portuguese stone to levels of excellence. Our creativity and techniques continue to inspire creators who recognize the unique qualities of natural stone as an exclusive building material.

Afrodite em Fluxo Paramétrico Afrodite em Fluxo Paramétrico Marmomac 2023 Verona
Natstone Marmomac 2023